Two years ago, craft beers were scarce in the pubs of Northern Ireland. The taps were dominated instead by megabrands like Guinness, Harp and Heineken.
Mr. McClelland – the founder of a Belfast-based product design company called Cargo – and three of his colleagues were so frustrated by the dearth of craft beers in town that they began experimenting with making their own, and even toyed with the idea of starting a brewery.
But instead, they invented a machine that makes it easier for home brewers, bars, restaurants and even commercial breweries to make small batches of craft beer using their own ingredients and recipes.
Later down the road, Mr. McClelland and the group decided to focus exclusively on beer and founded a company called Brewbot. Its main product is a stainless-steel-and-wood brewing machine that’s 4 feet wide, 4 feet tall and 2 feet deep, and that produces five-gallon batches of beer. It can be stowed in a garage, for instance.
Brewing your own beer has become a breeze…
Brewbot Managed to Raise $1.5M to Democratize the World of Brewing
A year ago Brewbot announced their robot that brews beer, a smart appliance controlled by a smartphone app that provides the perfect brewing environment for anyone to brew their own beer.
Since successfully crowd-funding the project via Kickstarter the Belfast-based team has been on a worldwide quest to scale the production of the device.
The recipe platform already has growing interest from commercial brewers including Russian River Brewery, Galway Bay, and Tiny Rebel. Galway Bay’s award-winning Head Brewer Chris Treanor said.